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Busan One Asia Festival 2026 — Korea's Biggest K-pop Festival Turns 10 (June 27–28, Busan)

Reported 2026-06-13 / Posted 2026-06-13 · Compiled from Korean media reports · By

For its 10th anniversary, the Busan One Asia Festival is going big: two nights at a stadium that holds tens of thousands, a lineup stacked with RIIZE, AKMU, TREASURE, HAECHAN of NCT and Lee Youngji, and a whole festival village of K-beauty, K-fashion and K-food wrapped around the concerts. If you're a K-pop fan plotting a 2026 Korea trip, this is one of the easiest big shows for foreigners to actually buy tickets to — and it's in Busan, the seaside city worth a trip on its own.

The essentials

  • What: 2026 Busan One Asia Festival (BOF) with NOL — the 10th edition, themed "BEYOND 10: THE NEXT WAVE."
  • Main event (the "BIG Concert"): Saturday, June 27 and Sunday, June 28, 2026.
  • Where: Busan Asiad Main Stadium — this is in Busan, not Seoul.
  • Tickets: official reservations via NOL and NOL Ticket, the foreigner-friendly channel (routed through Interpark).
  • Free warm-up: a free "Park Concert" on Saturday, June 20 at 6:00 PM at Myeongnyun Ecological Park, the week before the main event.
  • More than a concert: K-beauty, K-fashion and K-food experiences run alongside the shows — it's billed as an experiential global festival, not just a gig.

The lineup

Across two nights, BOF brings together established acts and rising rookies. Here's who's confirmed:

  • Saturday, June 27: AKMU, TREASURE, CRAVITY, 8TURN, KiiiKiii, hrtz.wav, and HAECHAN (of NCT).
  • Sunday, June 28: Hearts2Hearts, idntt, KickFlip, Lee Youngji, RIIZE, tripleS — and more artists to be announced.

To be honest, Sunday's bill is still filling out, so the running order and a few names may shift before the festival. Saturday is locked and already strong.

How foreigners get tickets

The channel you want is NOL / NOL Ticket, which routes through Interpark — the platform most set up for overseas visitors, with English support and international payment. Book through that official notice and avoid third-party resellers. Big K-pop tickets sell fast and scammers move into the gap: never buy from a stranger on social media or a "sold-out, I have spares" DM. We break down exactly how these scams work in our K-pop ticket scam warning, and the broader booking landscape in our guide to K-pop summer festivals and booking platforms. Short version: official channel only, and don't wait — these sell out.

Getting there from Seoul

The festival is in Busan, so treat it as a Busan trip, not a Seoul day-trip. From Seoul, take the KTX to Busan — about 2.5 hours from Seoul Station. From Busan Station, hop on the Busan metro toward the Sports Complex / Asiad Stadium area to reach the venue. Book a night or two in Busan and you get the city's beaches, seafood and harbor as part of the deal. Our Busan concert prep guide covers transit, where to stay near the stadium, and what to expect on a big concert night.

More than a concert

BOF leans hard into the "festival" part. Around the stadium shows you'll find K-beauty, K-fashion and K-food experiences — the idea is to spend a day in the world of Korean pop culture, not just an evening watching it from a seat. If you can't get a BIG Concert ticket (or you're on a budget), the free Park Concert on June 20 at 6:00 PM at Myeongnyun Ecological Park is an open, no-ticket way to feel the festival energy a week early.

Our honest take

This is a genuinely good one for first-time festival-goers: a real channel for foreigners, a strong Saturday lineup, and a fun excuse to see Busan. The caveats are simple and worth repeating. It's a Busan trip — budget the KTX, a hotel and travel time, not a quick hop out of Seoul. Sunday's lineup is still being announced, so if a specific artist is your make-or-break, watch for the final confirmations. And book early: the strong names plus the 10th-anniversary hype mean tickets won't linger. Do that, and you've got a great weekend.

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